/ Findability Audit
Skin After Weight Loss
My own editorial site, put through the same audit I sell, including the finding where my crawler was wrong.
This one is my own site, not a client. I am showing it because it is the only engagement where I can publish the whole document without a confidentiality problem, and because a findability business that never shows the deliverable is asking you to buy a document sight unseen.
Client
Skin After Weight Loss is an Australian editorial site covering skin laxity after major weight loss and GLP-1 medications. Thirty-three pages of sourced, Australian-specific writing in a category where the alternatives are surgeons selling procedures and American sites quoting American prices. It is one of my own sites, so this is a self-audit rather than a client engagement.
The brief
Run the full audit on my own property, and publish it. A findability business that has never shown the actual deliverable is asking people to buy a document they have never seen.
What I found
- Every title tag except the homepage, the legal pages and the tool pages was over the 60-character display limit. The surgical options page reached 121 characters, so Google was showing roughly the first half. One cause sitewide: a 25-character brand suffix appended to every page.
- Seventeen of 33 sitemap URLs had no lastmod, including the homepage and every hub page. Meanwhile changefreq and priority were set on all 33, and Google ignores both, so the file carried 66 elements of noise and was missing the one signal that works.
- No standalone Organization schema anywhere, despite Article, MedicalWebPage, FAQPage and BreadcrumbList all being present and correct. The publisher object nested inside each Article is invisible as an entity, so the site had no machine-readable statement of who it was.
- Searching the exact domain in quotes returned SKINS compression wear, SunSmart and the Wikipedia page on skin cancer in Australia before it returned the site. A generic-noun brand matches the topic exactly and gives a language model nothing to bind to.
- The clinics page sat in the main navigation, the footer and the sitemap, promised Australian clinics in its meta description, and listed none across 222 words.
- A search index was still serving a superseded version of the About page, describing a role that no longer appears anywhere on the live site.
- The crawler flagged images served at 3840px as a HIGH severity performance problem. It was wrong. Next.js was emitting a correct srcset and a mobile browser actually fetched 18KB. I removed the finding rather than pass it on, which is the part of an audit a tool cannot do for you.
What I delivered
A ten-section report, all 33 title tags and meta descriptions rewritten with character counts shown, five publish-ready articles, an AI visibility assessment with a named outreach target list, and a 90-day plan written for a founder doing this around other work.
What happened
The recommendations were implemented and the results are checkable on the live site. Verified 3 September 2026: the rewritten titles are live and every one is inside the display limit, all 32 sitemap URLs now carry lastmod, standalone Organization schema is in place, the author object carries a real identity and URL, the empty clinics page has been pulled from the sitemap, and the RSS feed exists. The slower half of the work, third-party mentions and a named clinical reviewer, is measured in months rather than weeks.
Not sure which one you need?
Book a fifteen minute call. If the audit is not the right thing for you I will say so.